Sport Community
Background
As a provider of sports content, "we face a challenge: when users aren't actively watching games, they often seek sports information on other platforms". This results in reduced engagement and time spent on our app.
​
To address this, our goal is to offer users all the sports information they need—whether it’s game details, updates, or insights—while keeping them connected to our services. By integrating watching, reading, and community features, we aim to create a comprehensive sports hub that covers all major sports, such as the Premier League and the 2022 World Cup, ensuring users stay engaged on our platform.
​
Role and Responsibility
As the product owner, I work with the UX/UI team, content team, and development team to start this project. I oversee all aspects, from market research and competitor analysis to design and project implementation.
Problem
"Users rely on other apps for real-time game updates because we aren't maximizing our data to keep them informed on our platform"
Currently, no single app offers all the necessary sports content along with exclusive insights. This forces users to seek real-time information from multiple sources, resulting in a fragmented and less satisfying experience. By not fully utilizing our data, we miss the opportunity to provide a seamless and comprehensive sports information service, which impacts user engagement.
Product Feature
"One-Stop Sports Hub:
All Your Game Updates, Insights, and Community in One Place"
We want to combine all our services in one place so users can explore
and find everything they need. The goal is to make a space where people can browse content and connect with their community in one spot.
Product Requirements
1
Cover User Journey of Discovery
Users need different information at each stage of their sports experience. Pre-match, they seek analyses, player stats, and predictions. During the match, they want live updates, real-time scores, and interactive features like polls and chats. Post-match, they look for summaries, highlights, and detailed stats.
2
Lead with Content King
Utilize our leading live sports content in Thailand to drive engagement. Highlight exclusive live streams, behind-the-scenes footage, and in-depth coverage. Make this content easily discoverable and prominently featured.
3
Real-Time Updates
Provide real-time updates tailored to seasonal needs. Ensure timely information for all ongoing matches with push notifications for key moments like goals and match conclusions, keeping users informed even when not actively using the app.
Result
25%
Increase in Page Visits
More people visited the unified sports page, resulting in a 25% increase compared to individual sports pages.
40%
Live Stream Engagement
Approximately 40% of all users who visited the page watched the live stream.
45K
New Daily Users
On non-game days, the average number of app users increased by 45,000.
Key Takeaways
01
Tailored Content for Different Stages
I learned that users have distinct needs at different stages of exploring sports content. Pre-match, they seek analyses and predictions; during the match, they want real-time updates and interaction; post-match, they look for summaries and detailed stats.
02
Scalable Structure for Future Sports
I learned that creating a flexible and scalable structure allows us to apply our solution to other sports in the future, ensuring users receive a comprehensive and consistent experience across all sports.
03
Focus on Expected Outcomes
I learned that it is crucial to define and prioritize expected outcomes and objectives. This project needs to align with business goals and deliver measurable metrics to ensure its success and impact.